Getting it Wrong - Qualitative Research in the Usability Community

Catriona Campbell, Director at Foviance , a ground-breaking customer experience consultancy, believes it's time for usability companies to wake up to the strategic risks in our market place.

"The User Experience Community has long believed that it is a specialist field - some of us see ourselves as an important addition to the Design Community, however some in the design community believe that designers can fulfil the role with sufficient training. Some in our field see us as specialist Researchers, or as Consultants, and the list goes on.

However, there are others practicing in the field now, and I will outline where the threats are coming from, here in Europe and in the USA. It's an interesting insight into the Market Research community amongst others, where they have been conducting research for over 60 years!"

Catriona will be giving a talk on the risks to the user experiences community and suggesting ways in which we can be better prepared for the future of our market.

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There is no charge for UPA members only.

For non-members the cost is £10, and for student non-members £5 - payable at the door (hence the event appearing 'free' above!)

UK UPA Events Page